Personal story leads to this personal brand identity.


What's in a name? Having a unique name has its perks, but one of its downsides is that people usually mispronounce it. I was called Christopher, Christen, and Chester. To avoid confusion, I thought a logo would help people remember my name. The Mister Christer logo is a combination of different concepts which represent my diverse interests and my one-of-a-kind personality. As a lover of vintage goods, minimalism, and blues, I wanted to showcase that in my logo. By the way, this logo was the winner of the Philippine Logo Design Awards 2013. That was fun!